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See how US adults rated these celebrities,companies and brands in our extensive research using the pull down selectors below.
Those who are perceived as being warm yet incompetent evoke emotions of sympathy and pity. Behaviorally, this drives indifference and neglect.
People, companies and brands who are perceived as being warm and competent evoke emotions of admiration and pride amongst consumers. Behaviorally, this drives attraction, affiliation and alliance.
Those who are perceived as being cold and incompetent evoke emotions of contempt and disgust. Behaviorally, this drives rejection and disassociation.
Companies, brands and people who are perceived as being cold yet competent evoke emotions of envy and jealousy. Behaviorally, this drives begrudging cooperation and obligatory association.
