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Susan T. Fiske
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The
Loyalty
Test
The Big Game Loyalty Test
The results of our Big Game Loyalty Test are in. Russell Wilson and Chobani emerged as our Loyalty Leaders, while Peyton Manning and Beats by Dr. Dre faltered and became Loyalty Laggards. Full results are detailed in the press release below.
The Big Game Loyalty Test Press Release
The Big Game Loyalty Test Research Results Summary
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